The Only Way To Get Rid Of That Stubborn Lower Belly Fat.

12% body fat is the sweet spot where that pudge at the bottom of your abs is gone, you're still able to enjoy your favourite foods all without stepping on a treadmill.

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100+ Guys coached

$40/wk Cancel anytime · No setup fee

2 wks Until things start to shift

01 / Who this is for

If you're honest with yourself, you've probably thought this at least once this week.

I used to be in decent shape. When did I get so overweight?

I start well on Monday but by Thursday I've already had takeaways and I can't be bothered with it.

Every time I look in the mirror I feel embarrassed. I know I could be better and I'm not doing anything about it.

I'm tired all the time. I know dieting and exercise will help but I just keep telling myself I'll start again next week.

I genuinely don't have the headspace to figure out another diet plan. I just want someone to tell me what to do.

02 / Why it hasn't worked before

Why You've Failed To Lose The Weight In The Past.

What you've tried Wrong

Workout schedules that don't fit your life so you miss sessions, feel guilty, and eventually give up.
Meal plans full of foods you'd never eat so you cheat, spiral, and quit within two weeks.
No feedback on if it's actually working so when results are slow you assume it's not working and give up.
Built for gym junkies looking to be bodybuilders, not normal guys that work 40 hour weeks and just want to look good at the beach.
Focuses on discipline and willpower as the solution so the moment life gets busy or a bad week hits, the whole thing falls apart.

What actually works Right

A workout schedule built around your life so training feels like a natural part of your week — not another thing to squeeze in.
Meal plans built around the foods you already eat and enjoy so it doesn't even feel like you're dieting.
Constant feedback from the start so you always know you're moving in the right direction and nothing plateaus.
Efficient programming so you spend the least amount of time in the gym possible and actually get to enjoy your life with the body you've built.
Built around systems and habits so you never have to rely on willpower or motivation to get results.

03 / Why this time it will work

Why This Time It Will Work

Because this time, the programme fits around your life. Not the other way round.

STEP 01

Schedule

By sitting down and going through your actual week we find the best time to train, eat and shop. Everything sits where it fits your life best — not where a generic programme tells you it should.

STEP 02

Action

You know exactly when you're training, what you're doing and what the week looks like. No more "I should train today but I'll do it later." No negotiating with yourself. No last minute decisions. It's already planned, it already fits, and all you have to do is show up.

STEP 03

Adjust

When something doesn't fit or stops working we tweak it until it does. Nothing is set in stone. The plan adapts to you — not the other way around.

STEP 04

Systemise

Once everything works smoothly we lock it in so you can get results on demand. Go off track and know exactly how to get back — without feeling like you're starting from scratch.

04 / What this looks like in practice

Guys just like you who crushed it.

Stories of guys who were sick of the traditional approach to weight loss and wanted to get in shape their way.

Mario

"Louie listened to my goals, helped me make small changes to my habits and never left me feeling deprived of my favourite foods."

Mario lost 10lbs in his first 4 weeks and ended up building so much muscle even his teenage son complimented him.

Jay

"Working with Louie completely changed how I look at fitness. I never expected to be able to lose the weight while still eating what I wanted and actually enjoying my training."

Jay went from a large shirt size to a medium in his first month.

Chris

"Working with Louie, I lost 10kg in 10 weeks. I was able to bench press my wife. My kids think I'm a superhero."

Chris lost the beer belly, shed the pudge and built more muscle than he even thought possible.

05 / The offer

One price. Everything you need and nothing you don't.

$40 / week

No setup fee. Cancel any time. Price held for as long as you stay.

Same-day personal outreach from me the moment you sign up
Onboarding call within 48 hours — we map out your week together before training even starts
Custom training programme on Google Sheets with video guides
Nutrition guidance built around foods you already eat
Regular check-ins to keep you moving forward
Weekly Sunday check-in ongoing to review and adjust
Programme adjustments any time they're needed
WhatsApp access throughout

I'm ready to transform →

The Guarantee

If it's not working, you don't pay.

If you follow the plan for two weeks and don't feel like it's working for you, I'll refund you in full.

I'm not interested in keeping money from someone who didn't get anything out of it. If you actually do the programme and it isn't right for you, let me know and I'll sort it. The only condition is that you give it a genuine try (not two half-hearted days).

06 / Why me

20% BF

12% BF

The other side of the door

I tried losing weight the traditional way and it f*cking sucks.

I've been in fitness for over seven years. And for most of that time I did it the way everyone said you had to.

Hours on the treadmill. Strict meal plans. Avoiding beers on the weekend. Ordering the healthy option at restaurants when everyone else was eating what they actually wanted.

And it sucked. The whole point for me getting in shape was to enjoy my life — but now I was missing out on everything I actually wanted for the sake of building a physique. Things weren't adding up.

It wasn't until I said "F*ck it" and went on holiday knowing full well I was going to eat what I liked — and came back 1.5kg lighter.

And it hit me.

Maybe I don't need to sacrifice everything I enjoy for the sake of my physique.

So I tested it.

I cut from 20% to 12% body fat without stepping foot on a treadmill. Still went out for beers on the weekend. Still had junk food when I felt like it.

What I discovered was that with the right system in place, going off track didn't derail everything. I knew exactly what to do to get back on track and keep moving forward.

That's what I want to build for you.

3+ yrs

Coaching

7+ yrs

In the gym

100+

Guys helped

07 / FAQs

The questions guys actually ask before they sign up.

I've tried everything and nothing sticks. Why would this be different? +

Because the reason the last things didn't work probably was because you were following a plan that wasn't built around you.

I don't have much time. Does this work with a 9–5? +

It's designed for one. We start by mapping what your week actually looks like (not what a perfect week would look like). The programme is built around your time, not the other way around.

Do I need to already be in decent shape? +

No. Most guys I work with start from somewhere they're not proud of. That's the point.

What if I hate gyms? +

Plenty of what we do doesn't require one. And if you do want to use one, we'll build up to it gradually — not throw you into a class full of people who look like they've been doing this for a decade.

What if it doesn't work for me? +

If after two weeks the rhythm isn't right, we talk. Either we adjust, or we part ways. This isn't a trap.

What if I just don't have the willpower? +

Willpower isn't the problem. It was never going to be enough on its own — that's why it hasn't worked before. What we're building here isn't a willpower habit. It's a system that works when willpower runs out.

08 / If you're still here

The hardest part of this was always going to be starting.

If you've read this far, something in it landed. Lock in your spot today. I'll reach out the same day, we'll jump on an onboarding call within 48 hours to map out your week, and you'll start training with a plan that actually fits your life. Worst case, you try it, it's not for you, and the guarantee has you covered. Best case, six months from now you're looking in the mirror wondering why you didn't do this sooner.

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