Reach 12% body fat without the bland meals or hours of cardio you might expect.

Most guys lose 20 to 25 lbs and build noticeable muscle in 12 weeks. No extreme dieting. No excessive cardio. Just a system built around your actual life.

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20% BF

12% BF

I became a personal trainer who didn't look like one.

At 25% body fat, I used to look in the mirror and tell myself "I'm doing alright." I told myself the story I needed to hear. I wasn't fat. I just put on a bit of pudge.

Then one day I caught up with an old friend who I used to train with, and when he saw me take my shirt off, he looked me dead in the eyes and said, "Dude, you're fat now."

And it kinda hit me. I was a guy whose job was getting other people in shape, who'd completely let himself go.

I was fat. And I'd been lying to myself about it.

Now, if you are reading this, I'm sure you've felt some version of the same scenario.

"The body you have right now doesn't represent the person you are."

Maybe you lead a team where people look up to you, but you don't feel like you earn that recognition or respect.

Maybe you've got a wife or partner you can't quite feel confident around.

Or maybe you just look in the mirror every morning and know, quietly, that you've let yourself go. That the body you've got doesn't match the man inside.

These are feelings I think we can all relate to.

They're what drove me to build a programme that helps you lose the weight, build some muscle, and finally feel proud of the man looking back.

100+

Guys helped

3+ yrs

Coaching

7+ yrs

In the gym

Who this is for

If you're honest with yourself, you've thought this at least once this week.

"I used to be in decent shape. When did I get so overweight?"

"I start well on Monday but by Thursday I've already had takeaways and I can't be bothered."

"Every time I look in the mirror I feel embarrassed. I know I could be better and I'm not doing anything about it."

"I genuinely don't have the headspace to figure out another diet plan. I just want someone to tell me what to do."

Why it hasn't worked before

Why you've failed to lose the weight in the past.

What you've triedWrong

Workout schedules that don't fit your life so you miss sessions, feel guilty, and give up.
Meal plans full of foods you'd never eat so you cheat, spiral, and quit within two weeks.
No feedback on whether it's working so when results are slow you assume it's not, and give up.
Built for gym junkies looking to be bodybuilders, not normal guys who work 40 hour weeks.
Relies on discipline and willpower so the moment life gets busy, the whole thing falls apart.

What actually worksRight

Training built around your week so it feels like a natural part of your life.
Meal plans built around foods you already eat and enjoy so it doesn't feel like a diet.
Constant feedback from day one so you always know you're moving in the right direction.
Efficient programming so you spend the least time in the gym possible and get to enjoy life.
Built around systems and habits so you never have to rely on willpower to get results.

What to expect

A System Designed To Get You Results.

Most guys spend years zig-zagging. But with the right system the line only goes one way.

The Plan Includes.

No more guessing what to do.

Detailed workout programs, with sets, reps and weights included. Along with 4K video guides for every movement.

Nothing left to chance.

In-depth progress tracking. Daily weigh-ins, weekly averages, body fat trends. See the line moving in the right direction so you always know it's working.

Support every step of the way.

Consistent and ongoing accountability through WhatsApp access throughout. Check-ins, mid-week nudges, and answers to your questions in minutes, not days.

Real results

What you can expect.

Real men, real results, and real changes they made to their lives.

Chris B.

"Working with Louie, I lost 22lb in 10 weeks. I was able to bench press my wife. My kids think I'm a superhero."

Down 22 lb in 10 weeks.

Mario H.

"Louie listened to my goals, helped me make small changes to my habits and never left me feeling deprived of my favourite foods."

Down 12 lb in the first 6 weeks.

Jay W.

"Working with Louie completely changed how I look at fitness. I never expected to lose the weight while still eating what I wanted and actually enjoying my training."

Went from large to medium size shirts in just four weeks.

What happens next

How to Get Started.

If you're ready to get started, here are the next steps.

Once you sign up, I'll reach out within 24 hours to book our first consultation call, where we'll build a plan right then and there for you to get started.

STEP 01

Onboarding call.

Once you sign up, we'll jump on a call so I learn exactly what the best actions and the best plan look like for your specific situation.

STEP 02

Implementation.

You get started on the plan, taking the right actions and seeing real results from week one.

STEP 03

Adjust.

Weekly check-ins, accountability, and progress monitoring. We make changes and tweak the plan until everything feels seamless.

STEP 04

Systemise.

Once everything works smoothly we lock it in. Go off track and you know exactly how to get back on without starting from scratch.

The offer

One price. Everything you need and nothing you don't.

$40 / week

For context, that's about what most guys spend on takeaways or an unused gym membership in a week anyway.

No setup fee. Cancel any time. Price held for as long as you stay.

Same day personal outreach the moment you sign up
Onboarding call within 48 hours, we map out your week together
Custom training programme on Google Sheets with video guides
Nutrition guidance built around foods you already eat
Weekly Sunday check-ins, ongoing
Programme adjustments any time they're needed
Direct WhatsApp access throughout

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✓ The guarantee

If it's not working, you don't pay.

Follow the plan for two weeks and don't feel it's working? I'll refund you in full.

I'm not interested in keeping money from someone who didn't get anything out of it. Give it a genuine try and if it's not right for you, I'll sort it.

FAQs

Questions guys ask before they sign up.

I've tried everything and nothing sticks. Why would this be different?+

Because the reason the last things didn't work was probably that you were following a plan that wasn't built around you. We start with your actual life and build from there.

I don't have much time. Does this work with a 9–5?+

It's designed for one. We start by mapping what your week actually looks like (not what a perfect week would look like). The programme is built around your time, not the other way around.

Do I need to already be in decent shape?+

No. Most guys I work with start from somewhere they're not proud of. That's the point.

What if I hate gyms?+

Plenty of what we do doesn't require one. And if you do want to use one, we'll build up to it gradually, not throw you into a class full of people who look like they've been doing this for a decade.

What if it doesn't work for me?+

If after two weeks the rhythm isn't right, we talk. Either we adjust, or we part ways and you get a refund. This isn't a trap.

What if I just don't have the willpower?+

Willpower isn't the problem. It was never going to be enough on its own. What we're building isn't a willpower habit. It's a system that works when willpower runs out.

Want to chat first?

Have any questions before you commit?

Drop your name and the best way to reach you. I'll personally get back to you in 24 hours, no sales pitch.

If you're still here

The hardest part of this was always going to be starting.

If you've read this far, something landed. Lock your spot today. I'll reach out the same day, we'll jump on an onboarding call within 48 hours, and you'll start training with a plan that actually fits your life.

I'm ready to transform → Ask a question first